Strategic Partnership Guide for Healthcare Startups: Navigating Epic, HealthEdge, and Cognizant Collaborations
Table of Contents
Introduction
Pre-Partnership Preparation
Building a Groundswell of Shared Customers
Leveraging Late-Stage Pipeline Opportunities for Integration
Approaching Epic (Provider Side)
Approaching HealthEdge (Payer Side)
Approaching Cognizant (Payer Side)
Fostering Native Integrations
Post-Integration Execution
Conclusion
Introduction
Strategic partnerships can be a catalyst for startup growth. This guide provides tactical advice for healthcare startups aiming to partner with industry giants: Epic on the provider side, and HealthEdge and Cognizant on the payer side. We'll explore partnership strategies with a particular focus on leveraging shared customers to drive native integrations.
