Strategic Partnership Guide for Healthcare Startups: Navigating Epic, HealthEdge, and Cognizant Collaborations

Table of Contents

1. Introduction

2. Pre-Partnership Preparation

3. Building a Groundswell of Shared Customers

4. Leveraging Late-Stage Pipeline Opportunities for Integration

5. Approaching Epic (Provider Side)

6. Approaching HealthEdge (Payer Side)

7. Approaching Cognizant (Payer Side)

8. Fostering Native Integrations

9. Post-Integration Execution

10. Conclusion

Introduction

Strategic partnerships can be a catalyst for startup growth. This guide provides tactical advice for healthcare startups aiming to partner with industry giants: Epic on the provider side, and HealthEdge and Cognizant on the payer side. We'll explore partnership strategies with a particular focus on leveraging shared customers to drive native integrations.