Thoughts on Healthcare Markets and Technology

Thoughts on Healthcare Markets and Technology

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Thoughts on Healthcare Markets and Technology
Thoughts on Healthcare Markets and Technology
Strategic Partnership Guide for Healthcare Startups: Navigating Epic, HealthEdge, and Cognizant Collaborations

Strategic Partnership Guide for Healthcare Startups: Navigating Epic, HealthEdge, and Cognizant Collaborations

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Trey Rawles
Oct 16, 2024
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Thoughts on Healthcare Markets and Technology
Thoughts on Healthcare Markets and Technology
Strategic Partnership Guide for Healthcare Startups: Navigating Epic, HealthEdge, and Cognizant Collaborations
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Table of Contents

  1. Introduction

  2. Pre-Partnership Preparation

  3. Building a Groundswell of Shared Customers

  4. Leveraging Late-Stage Pipeline Opportunities for Integration

  5. Approaching Epic (Provider Side)

  6. Approaching HealthEdge (Payer Side)

  7. Approaching Cognizant (Payer Side)

  8. Fostering Native Integrations

  9. Post-Integration Execution

  10. Conclusion

Introduction

Strategic partnerships can be a catalyst for startup growth. This guide provides tactical advice for healthcare startups aiming to partner with industry giants: Epic on the provider side, and HealthEdge and Cognizant on the payer side. We'll explore partnership strategies with a particular focus on leveraging shared customers to drive native integrations.

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