Thoughts on Healthcare Markets and Technology

Thoughts on Healthcare Markets and Technology

The $145M Federal Subsidy Nobody in Health Tech Is Talking About Yet

Feb 17, 2026
∙ Paid

Table of Contents

Abstract

The Setup: Why the Healthcare Workforce Is a Burning Platform

What DOL Actually Announced (and Why the Details Are Weird in a Good Way)

The Playbook: How Health Tech Entrepreneurs Can Plug In

The Startup Angles Nobody Is Pitching Yet

The Fly in the Ointment: Execution Risk in Federal Programs

Where This Is All Going

-----

Abstract

- DOL announced a $145M Pay-for-Performance Incentive Payments Program on February 13, 2026, with applications due April 3, 2026

- Program issues up to 5 cooperative agreements over 4 years; individual agreements range from $10M to $40M

- Healthcare is a named priority sector alongside AI/semiconductor, shipbuilding/defense, IT, transportation, and telecom

- U.S. faces projected shortage of 3.2 million healthcare workers by 2026, 141,160 physicians by 2038, and 73,000+ nursing assistants by 2028

- Unlike traditional grants, this is a pay-for-performance model where money flows per enrolled apprentice, not as upfront allocation

- This structure creates at least 4 distinct categories of commercial opportunity for health tech entrepreneurs

- Eligible applicants include state agencies, national industry associations, labor-management orgs, workforce intermediaries, consulting orgs, and consortia

- Required to include at least one national or multi-regional industry association as a partner

- Deadline is April 3, 2026, which is tight but workable for a well-networked team

-----

The Setup: Why the Healthcare Workforce Is a Burning Platform

There is a version of this story that has been told so many times that investors and operators have sort of tuned it out. Healthcare workforce shortage, aging population, burnout, nursing schools rejecting 92,000 qualified applicants in 2021 alone because there are not enough faculty and classroom seats, hospitals spending more than 50% of their total operating budget on labor. Right, we know, everyone has a deck about it. But it is worth spending a moment actually confronting the magnitude of what is happening before getting to the commercial opportunity, because the numbers have gotten genuinely alarming in a way that shifts what solutions the market will actually pay for.

One analysis of EMSI data projects a critical shortage of 3.2 million healthcare workers by 2026, and that is not a point far in the future anymore, that is now. HRSA projects an overall physician shortage of 141,160 FTEs by 2038 and already estimates that the physician workforce in 2026 will only meet 90% of demand nationally, a figure that gets substantially worse in rural areas where some specialties face shortages approaching 46%. The American College of Physicians is projecting a shortage of 85,000 physicians by 2036. Nursing is its own disaster: more than 100,000 nurses left the workforce in recent years, about 35% of the physician workforce is projected to hit retirement age within five years, and per a Harris Poll survey conducted mid-2025, 55% of healthcare employees say they intend to search for, interview for, or switch jobs in 2026. That last number is almost too large to be believed, but the underlying drivers are real: 84% report feeling underappreciated, and only 1 in 5 feel their employer is invested in their long-term career growth.

What this creates at a macro level is a market where health systems are both financially desperate (labor is north of 50% of operating costs and rising) and operationally desperate (there simply are not enough trained bodies to fill open roles). That combination, expensive and scarce, is exactly the condition that makes a market receptive to structural innovation rather than marginal improvement. Systems are not looking for a 10% efficiency gain on top of a broken model anymore. They are looking for ways to fundamentally change how they build, retain, and deploy clinical and clinical-adjacent staff. That is the context into which the DOL just dropped $145 million and told the market to figure out how to use it.

-----

What DOL Actually Announced (and Why the Details Are Weird in a Good Way)

User's avatar

Continue reading this post for free, courtesy of Special Interest Media.

Or purchase a paid subscription.
© 2026 Thoughts on Healthcare · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture