Thoughts on Healthcare Markets and Technology

Thoughts on Healthcare Markets and Technology

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Thoughts on Healthcare Markets and Technology
The Healthcare Automation Arms Race: BPOs vs. AI Agents

The Healthcare Automation Arms Race: BPOs vs. AI Agents

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Trey Rawles
Apr 14, 2025
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Thoughts on Healthcare Markets and Technology
Thoughts on Healthcare Markets and Technology
The Healthcare Automation Arms Race: BPOs vs. AI Agents
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Who Will Lead the Transformation of Healthcare Operations?

In the rapidly evolving healthcare landscape, two formidable contenders are vying for dominance in the race to automate operations traditionally performed by humans: established Business Process Outsourcing (BPO) firms with deep industry penetration and emerging AI agent software solutions engineered specifically for healthcare tasks. This technological arms race isn't merely about which approach is superior—it's about which business model will ultimately prevail and reshape the $4.3 trillion U.S. healthcare industry.

The stakes couldn't be higher. Healthcare administrative costs account for approximately 25% of all healthcare spending in the United States—nearly $1 trillion annually—with much of this work performed by an army of workers at BPOs or within provider and payor organizations. The promise of automation through AI isn't just about cost savings; it's about addressing the acute staffing shortages, reducing burnout, improving accuracy, and ultimately enhancing care quality.

As we stand at this inflection point, the question becomes: Will incumbent BPOs successfully transform themselves into technology-first organizations that leverage their existing customer relationships and industry expertise? Or will AI-native software companies disrupt the status quo and eventually acquire these service providers, effectively replacing their human workforce with software agents?

In this analysis, I'll examine the competing forces that will determine the winner of this high-stakes contest and reshape healthcare operations for decades to come.

The Incumbent Advantage: Why BPOs Might Win

Deep Market Penetration and Customer Relationships

Healthcare BPOs like Optum, Cognizant, Accenture, and Wipro didn't achieve their market positions overnight. Over decades, they've built extensive networks within the healthcare ecosystem, establishing themselves as trusted partners to payors, providers, and pharmaceutical companies. This advantage cannot be overstated—in an industry notoriously resistant to change and hypersensitive to compliance considerations, these long-standing relationships represent a formidable moat.

"The healthcare industry operates on trust built over years of demonstrated reliability," says Dr. Marcus Wei, healthcare technology consultant and former CIO at Prominence Health Plan. "BPOs have accumulated institutional knowledge not just about the industry broadly, but about the specific quirks and requirements of individual clients. That's invaluable currency."

This embedded position gives BPOs privileged access to decision-makers within healthcare organizations. When a BPO approaches a long-standing client with a new AI-powered solution, they're not starting from zero—they're building on a foundation of established trust and a proven track record of delivery.

Domain Expertise at Scale

Healthcare operations are notoriously complex, governed by labyrinthine regulations, intricate coding systems, and stakeholder-specific workflows. BPOs employ tens of thousands of professionals who collectively possess deep domain knowledge across the entire healthcare value chain—from revenue cycle management to clinical documentation improvement to utilization management.

"You can't automate what you don't understand," notes Sarah Reynolds, former COO at MultiPlan. "BPOs understand healthcare operations at an atomic level because they've been executing these processes manually for decades. Their employees have encountered virtually every edge case and exception that exists."

This knowledge represents a significant competitive advantage. When building AI automation solutions, BPOs can draw upon this vast reservoir of expertise to train models, design workflows, and anticipate potential failure modes. They understand which processes can be fully automated, which require human-in-the-loop approaches, and which should remain human-centric.

Financial Resources for Transformation

The major healthcare BPOs are not cash-strapped startups—they're multi-billion-dollar enterprises with substantial financial resources. Cognizant, for instance, reported over $4 billion in cash and short-term investments in 2024. Optum, as part of UnitedHealth Group, has access to an even larger war chest.

These resources enable BPOs to pursue multiple strategic paths simultaneously:

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