The price transparency services business one person can now build to real scale, no patient data & no BAAs, by selling outcomes instead of dashboards in the lane Mark Cuban keeps pointing out.

Employer healthcare costs just had their worst year in 15 years. Up nearly 7% to $18,500 per worker in 2026. And the transparency data was right there the whole time. Nobody acted on it. Here is why, and why 2026 is actually different.

Dozens of companies sell cleaned-up hospital price files. Real product. But the inputs are public and identical for ever…