Town Hall Ventures identifies nine key themes that are expected to shape the industry in the new Trump administration.

The healthcare landscape is poised for significant transformation in 2025, driven by policy shifts, technological advancements, and a renewed focus on health outcomes.

1. Health Outcomes, Not Just Healthcare

The anticipated “Make America Healthy Again” (MAHA) initiative underscores a shift from traditional healthcare delivery to a focus on tangible health outcomes. This paradigm emphasizes chronic disease reduction, preventive care, and addressing environmental factors influencing health, such as nutrition. Payment models are expected to reward providers for reducing disease burdens and offer tangible benefits to patients who achieve health milestones. Quality bonus measures may be reoriented to tie payments directly to improved patient outcomes, moving away from administrative compliance metrics.

2. Consumer Accountability and Engagement

Empowering individuals to take charge of their health is central to upcoming policy changes. This involves leveraging digital tools, enhancing price and quality transparency, and implementing reward systems that incentivize preventive care and healthy behaviors. The integration of AI-driven digital health tools is expected to accelerate, supported by incentive models and quality payments. New models from the Center for Medicare and Medicaid Innovation (CMMI) may focus on consumer incentives and rewards, encouraging patient engagement and adherence to care plans.