Populist Instincts, Institutional Podium: What The Kennedy Versus Dana Bash CNN Interview Reveals About Vaccine Messaging, HHS Credibility, And The Future Of Federal Public Health Communication

The Kennedy-Bash CNN interview went viral. Most people called it a communications moment. It was also a policy event, and here is why that distinction matters for every payer, provider, and investor in US healthcare.

Kennedy was running movement messaging. Bash was running accountability journalism. Those two modes need incompatible things from the offic…